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QR Data Book Market Research

April 25, 2012 Leave a comment

Market research is a valuable tool to support the concept of ideas or products.

 

My first step in market research was a casual conversation with friends. I explained the concept to them and listened to their candid reactions to the idea. Everyone I talked to thought it was a good idea and most said it was something that they needed or would want. The feed back was positive and encouraging. However I thought of this product as a can without the can-opener. I still believed this was a very useful idea that had the potential to save lives but if there was no support in the field then the QR code would be useless to the public. In order for the data book to be of value EMT, paramedics, ER personnel and physicians would have to support it. I then decided to expand my research to the professional field.

Since the QR Data Books primary purpose is to provide medical information in the field I felt it was important to gather feed-back from the EMTs. I first approached the local Fire Department because they would oversee the EMTs stationed at the Fire Houses.

Image of Paramedics helping a patient

Having your medical data for an emergency situation Could save your life.

Unfortunately the administrator I spoke to informed me that they do not do scanning in the field and they do not supply EMTs with smart phones. She could not see where their department would be involved in the usage of a QR code. I was discouraged because if the emergency personnel were not informed about the QR Data Book and how to scan it for information then there would be little need for anyone to carry a Data Book. I thought about it for a few days and then decided that not all administrative staffs have an open mind about new technology and that I should pursue my research directly with EMT personnel.

I approached my local fire department and spoke with one of the EMTs. He recognized the QR code image but said that you would need a smart phone to scan that for information and that he did not carry a smart phone. He did agree to look over the product and give me some suggestions.

Using a smart phone to scan for medical data.

Using a QR Reader on a Smart Phone

I was glad he did recognize the code and that he was willing to give me suggestions but I was still a little discouraged that he did not have a smart phone. Up to now I had assumed it would be normal operating procedure for all EMTs to carry a smart phone. He gave me a form that was required of all EMTs to fill out when providing emergency services. Most of the information I had already incorporated in the book. Based on the county document and his suggestion I changed the heading Primary Medical Issue to Medical History. The EMT also suggested that they would want to know the person’s name so that they could make sure the person was carrying their book and not another family member’s book. As our conversation continued another EMT came in he was younger and he mentioned that the training he was taking now encouraged all of he EMTs to use a smart phone in the field to retrieve medical information. Now that was encouraging that in the very near future all EMTs would have a smart phone as a normal operating tool in the field. Also encouraging was that both EMTs felt that it would be a very useful tool. They explained that having all of the information with immediate access would be extremely useful. What they liked especially about the QR Data Book was that they would not need internet access to attain the information. This would be particularly useful when they were in areas that did not even get cell phone signals.

Feeling very encourage from this feed-back I approached a local Paramedic company. Again I was given suggestion on what information should be included in the book and was told that they had begun to supply smart-phones to their paramedic. I had begun to see the “can opener” materializing. I know that this is not very extensive or complete research but I felt that is was enough to motivate my process and I believe from this research that the QR Data book was being developed at the right time.

The next step would be to develop a web site and begin to test some SEO.

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