Archive

Posts Tagged ‘user privileges’

Google The Power and The Glory?

December 8, 2012 Leave a comment
The Begining of Google

The Power of Google

In the beginning there was chaos and randomness. Then Google said let there be order and then there was order and it was good and free.

Throughout the Land of Web, pages multiplied in the order that was given them and Google said this is good and I will be the one search engine that all shall follow. It soon came to pass that the number of faithful followers grew and Google said let there be my favorites who will rise above the others less faithful and earn their place in my ranks and so it was. However the favors bestowed upon those who achieved the coveted ranking of Google, created envy in those who were not so blessed and the unblessed grew discontented. The unblessed sought out the secrets of ranking and used the forbidden knowledge to seek Google’s approval and it was granted to those who used their newly found powers.

In the days that past Google looked down upon its creation and found those who had discovered its secrets were controlling the gifts of ranking for their own gains and Google became angry.

“This is not good.” said Google, “You have taken my gifts to you, fed on the knowledge of ranking and have forsaken your faithfulness to me.”

Google released a mighty plague upon all of the people of the Land of Web and took away the secrets known as keywords and alter forever the means of attaining its favorers. The great plague spread quickly throughout the Land of Web and smote down the ranking of those who thought they could control their placement on the pages of the Great and Powerful Google. The masters of the web trembled before the might of Google and fled in fear of the fierce hand that covered the Land of Web.

tower of bable for Google

The faithful erect idol sites.

For a time the Land of Web was covered in darkness and many of the masters of the web erected sites to appease the vengeance of Google. These sites grew in the images of Google and followed the commandments set down by the Great and Powerful Google.

There was quiet in the Land of Web and the pages of the masters of web became fruitful once more and multiplied. Google looked down upon what it had created and saw that the masters of web in the Land of Web had begun to thrive and grew wealthy from their labors and Google said;

“You have benefited from the gifts I have so generously bestowed upon you. I wish to honor the faithful among you by granting you a place closer to my side. If you wish to rank in my graces then you must pay homage to me. If the homage is worthy of my blessing I will grant you an equally valuable placement closer to my side.”

Many did pay homage and the faithful saw that they did earn a place closer to the all powerful Google. However as it was before it came to pass once more that there were those of the Land of Web who did not wish to pay homage but desired the placement next to the side of Google. It was discovered by those of little faith that if they could earn blessing from another master of the web that then they could benefit from the placement of others. They began to pay for these linked blessings to rise in the ranking of the Land of the Web.

Google creates Panda

Panda lays waste.

It came to pass as it had done before that Google looked down on the Land of the Web and grew angry that money was being exchanged for the favors of linking and again sent a mighty plague down upon the land. Many sites were laid to waste and Pandamonium spread across the Land of Web, much was loss. Google commanded that sites in the Land of Web must show that they are faithful and relevant in anchor tags, in backlinks and in content or suffer the punishment of exile to the 200th placement of the 20th page, never to be seen by the faithful masses again. The faithful masses looked up once more to find favor in the graces of the Great and Powerful Google. They cried out that content was king and long live content. Google was pleased and smiled down on the faithful masses that genuflected before it.

“I am pleased.” announced the Great and Powerful Google. “I will protect you from yourselves. I offer you encrypted searches. As long as you adorn your system with Chrome and authorize your searches with a login to all that is Google as all is Google, I will deliver your searches as Not Set and Not Provided to hide your queries from those who hope to profit from your desires and my secrets. All will be hidden, only Google will know the true meaning of your words. Only Google will be able to watch your movements, your thoughts, motives and desires. However if you pay homage to all that is Google as all is Google and it will be known as adwords, those words will be revealed to you and you may do with it as you will.”

And so it came to be and the keywords transformed to Not Set and Not Provided, hiding their intent from the faithless and Google rested.

Using Google to Analyze Your Goals

the qr databook logo for all medical information The QR Databook logo[/caption]Every website has a goal, its purpose for being. The purpose for QR Databook.com is to offer anyone a convenient method to carry their entire medical history with them wherever they go. The goal of the site is to have someone complete the interest form which will be used to collect the data to create a QR Databook. If your site has a goal that is important to track you will then need a means to monitor if the goal is being met. This is one of the services provided by using Google Analytics.

an image of the google analytic's page

Google Analytic

Google Analytics provides the means to track multiple usage type of traffic to your site. You can track how much traffic is coming to your site, where it is coming from, how time a viewer spends on your site and if a goal is being met. As with QR Databook.com, the goal is to find out how many viewers check out the “requestformnew” page.

If your site has similar goals the first step is to establish a Google Analytics account. In order to use Google Analytics, you’ll need to set up an account with them. If you already have a gmail account you are already one step closer to using the analytical services. This will provide you with a unique identifier to add to your site. You can only access information about your own site.

You will not be allowed access to information for other sites unless the site owner explicitly grants it to you. The only people with access to your information will be yourself, and those you give special permissions to. 

Go to the Google Analytics website (Google.com/Analytics). If you have a Google account already, use your email address and password to sign in. 

  1. Click the Sign Up button to continue.
  2. In the next window, provide Google with the URL of the site you wish to analyze.
  3. Give the site an account name that is easy to remember. If you will be tracking multiple sites, this is especially important.
  4. Select the country your site is based in, or the country it is serving. Then select the appropriate time zone. 
  5. Click Continue.
  6. In the next window, provide your contact information.
  7. Click Continue.
  8. In the next window, read the Google Analytics terms of service. If you agree with them, click the Yes box.
  9. Click Create New Account.

Google will provide you with a block of code. Copy this – you’ll need to insert it into your web site. You must insert the code that Google Analytics provides you with into every page you want tracked. This will help when you want to measure how people move from one page of your site to another. If you understand how to edit HTML, this block of code must go between the HEAD TAG of each page. If you are using a service like WordPress, you’ll need to open the footer.php file to place this code.

The moment you set up your account and insert Google’s JavaScript into your pages, Google Analytics will be ready to provide you with charts that will give you an overview of your site’s performance. However the service may take up to 24 hours to begin gathering data for your site. 

The main information I track is the Visits, Traffic Sources and Bounce Rate. Visits maintain the number of viewers, Traffic Sources will define where the traffic originated from and Bounce Rate gauges how long viewers stay on your site. 

If you have planned a campaign through Twitter, FaceBook or a Blog the Traffic Sources Overview will define how many of your visitors came from those other sites. This can be used to qualify how well your campaign is accomplishing driving traffic to your site.

The Bounce Rate gauges if traffic sticks to your site or just bounce away. This is one of the reasons why it is important to place your Google Analytics code on every page, other wise if the viewer moves from a page on your site to another page on your site that does not have the code; it will appear as though the viewer has left your site. A good bounce rate is open to opinion but on average a good rate is from 30% to 50%. This percentage is the amount of traffic that leaves your site after viewing an entrance page. The lower the bounce rate number the better the stickiness of your site. 

image of google analytic admin button

Google Analytic admin button

To establish a goal; select the admin menu item from the top menu bar and then click on the Goals tab. You can set up to 20 goals, select one of the goal set links to create your goal. As was mentioned above a goal for QR Databook is to track how many users land on the “requestformnew” page. The goal was named Interest Form and the URL was selected as the Goal type. The URL was set as /requestformnew.php as it is not necessary to include the entire page path from the domain to the page. This information was saved and then added to the main Dashboard as the Dashboard can be customized to fit your needs. 

Google Analytics provides important data for web site owners to track however I am in the process of learning and I am not yet an expert on everything Analytic but I do encourage you to sign up an begin your own goals analysis. 

Do you have a favorite set up for Google Analytics? Please share.

ADMINISTRATON, NOT FOR DAILY USE

Default is always the easiest but is not always the best decision to accept when setting up a computer. Yeah, you don’t have to think about it, you just accept the default setting and move on.

However when setting up user accounts on your system you will save your self some headaches later if you take the time to set up user accounts that avoid issues in the future.

Your system should have at least two accounts. An administrator account for the important task of implementing changes and updated systems, and one user account with restricted privileges for daily usage.

One reason for this is that some viruses will need your administrative privileges in order to become active on your system. If you are logged into the system with full privileges the virus will be able to do its thing, and without the privileges it will just sit in your document setting file, waiting for release.

Also logging into your system with restricted privileges will prevent you from making changes inadvertently to your system, that you may regret later.

The best thing about this is that it is simple to set up. This can all be done by accessing the start button, then the control panel, then users. Create a new account and check the box that indicates restricted user. Once the account is set up, create a password. I know most users would prefer not having to set up a password but then you never know when your second cousin Henry is going to show up and open files you would prefer that no one else would ever see. So of course it goes without saying, make sure your administrative account is password protected also.

I would suggest a third account for those who love to share things and this would be a guest account. This way if you are willing to share your system with cousin Henry, you don’t have to give away the farm by giving up your password. The guest can login without gaining access to your private files.

Sounds like a lot of hassle, too paranoid but then maybe you will not mine when your system crashes and you lose your life’s work. Priorities must be weighed, you decide.

Save often, Save always

Some people think of working on a computer file like writing a letter, when you finish the letter you sign your name. Unfortunately waiting until you finish a document before you save it can be disastrous. Of any advice I can give you the most important would be to save your work before you finish it. You should always save your progress and you should save it often. Anything can go wrong, you could experience a power outage, and if you have not save your work you will lose it.

I know there are auto-save, and there are backup saves if your computer does decide to shut down but remember it is a computer and you can not always rely on it behaving as you wish it would. You must depend on your self. So when you pause to rub your eyes or to think about what you will type next, hit the save button. You will not regret it.

Your PC Therapist

%d bloggers like this: